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Chapter 6 quiz

Which of the following terms refers to the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and​ desires?A.InvolvementB.Consumer behavior.C.Search engine marketing​ (SEM)D.Perceived riskE.Search marketing Consumer behavior
If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal​ state, which step of the consumer​ decision-making process is the consumer​ in?A.Evaluation of alternativesB.​Post-purchase evaluationC.Problem recognition.D.Information searchE.Product choice Problem recognition
In which step in the​ consumer-decision making process will a consumer narrow down choices deciding on​ feasibility, and comparing the pros and cons of each remaining​ option?A.​Post-purchase evaluationB.Information searchC.Evaluation of alternatives.D.Problem recognitionE.Product choice Evaluation of alternatives
If a consumer is experiencing cognitive dissonance regarding his or her​ purchase, the consumer is on what step of the consumer​ decision-making process?A.Evaluation of alternativesB.​Post-purchase evaluation.C.Product choiceD.Problem recognitionE.Information search Post-purchase evaluation
Which of the following terms refers to the process by which people​ select, organize, and interpret information from the outside​ world?A.MotivationB.PerceptionC.ExposureD.InterpretationE.Attention perception
A Rolex​ watch, a Lexus​ car, and even the latest Apple iPhone are all examples of a​ _____ symbol.A.culturalB.status.C.subculturalD.consumerE.style status
Which of the following refers to demand in which changes in price have little or no effect on the amount​ demanded?A.Inelastic demand B.Joint demandC.Organizational marketsD.Fluctuating demandE.Derived demand Inelastic demand
Which of the following describes a​ business-to-business, or​ organizational, market?A.Purchases frequently made on impulseB.Purchases for individual or household consumptionC.Purchases involving competitive​ bidding, price​ negotiations, and complex financial arrangementsD.Many individual or household customersE.Demand based on consumer needs and preferences that is generally​ price-elastic, steady over​ time, and independent of demand for other products Purchases involving competitive​ bidding, price​ negotiations, and complex financial arrangements
Which of the following refers to a group that purchases finished goods for the purpose of selling those finished goods for a​ profit, renting, or leasing to consumers and other​ businesses?A.Government marketsB.ResellersC.​Not-for-profit marketsD.Organizational marketsE.Producers Resellers
correct, Chapter Quiz 6.5.4 Which of the following terms refers to creating a written description of the​ quality, size,​ weight, color,​ features, quantity,​ training, warranty, service​ terms, and delivery requirements for the​ purchase?A.Customer reference programB.Multiple sourcingC.Product specificationsD.Single sourcingE.Reciprocity Product specifications
Which of the following refers to the process individuals experience when working to satisfy their needs and​ desires?A.Consumer behaviorB.Perceived riskC.Problem recognitionD.Habitual decision makingE.Extended problem solvin Consumer behavior
What type of purchase decision is often based on a response to cues in the environment rather than the perceived consequences of the​ purchase?A.Determinant attributeB.​Low-involvementC.Problem recognitionD.​High-involvementE.Consideration set ​Low-involvement
___ is the process individuals or groups go through to​ select, purchase,​ use, and dispose of​ goods, services,​ ideas, or experiences to satisfy their needs and desires.A.InvolvementB.Consumer behaviorC.Perceived riskD.Search marketingE.Search engine marketing​ (SEM) Consumer behavior
____ is the last step in the consumer​ decision-making process in which the consumer evaluates the quality of his or her choice.A.Information searchB.Product choiceC.​Post-purchase evaluationD.Problem recognitionE.Evaluation of alternatives ​Post-purchase evaluation
In​ the________ step of the consumer​ decision-making process, a consumer focuses on two components​ first, and a consumer armed with information identifies a small number of products in which he or she is interested. Then using a set of evaluation​ criteria, the consumer will decide among the options.A.evaluation of alternativesB.problem recognitionC.information searchD.product choiceE.​post-purchase evaluation evaluation of alternatives
Which of the following is NOT one of the steps in the​ decision-making process?A.Product choiceB.Problem recognitionC.Perceived riskD.Evaluation of alternativesE.Information search Perceived risk
Which of the following is the theory that learning occurs based on past experiences and connections​ formed?A.Behavior learningB.Hierarchy of needsC.Observational learningD.PsychographicsE.​Top-of-mind awareness Behavior learning
How can marketers increase the chances that consumers will have a connection​ to, and respond​ to, an​ ad?A.Incorporate gamificationB.Eliminate demographic cuesC.Offer interpretationD.Conduct observational learningE.Base the ad on personal needs and goals Base the ad on personal needs and goals
_____ is the process by which people​ select, organize, and interpret information from the outside world.A.ExposureB.AttentionC.PerceptionD.MotivationE.Interpretation Perception
When marketers give celebrities free products in hopes the celebrity will like and show off the​ product, marketers are using​ ________, which is the process by which people​ select, organize, and interpret information from the outside world.A.motivationB.perceptionC.exposureD.attentionE.interpretation exposure
_____ is a type of learning that occurs when a stimulus eliciting a response is paired with another stimulus that initially does not elicit a response on its own but will cause a similar response over time because of its association with the first stimulus.A.Classical conditioningB.Operant conditioningC.Observational learning theoryD.Behavioral learning theoryE.Cognitive learning theory Classical conditioning
Rich media can best be described as​ ________.A.an internal state that drives us to satisfy needsB.the process of assigning meaning to a stimulus based on prior associations we have with it and assumptions we make about itC.a digital advertising term for an ad that includes advanced features like video and audio that encourage viewers to interact and engage with the contentD.companies that collect information on consumers and use it to create detailed profiles of individualsE.a strategy in which marketers apply game design techniques to​ non-gaming contexts like shopping a digital advertising term for an ad that includes advanced features like video and audio that encourage viewers to interact and engage with the content
Which situational influence determines whether a shopper will react positively or negatively to a store or shopping​ experience?A.ValuesB.Physical environmentC.CultureD.Social classE.Time Physical environment
Who are the people who easily influence​ other’s attitudes or behaviors based on perceived expertise or knowledge about a​ product?A.Mass class leadersB.Commercial endorsersC.Opinion leadersD.Reference groupsE.Producers Opinion leaders
____ is a marketing technique that links distinct experiences such as a unique fragrance with a product or service.A.Sensory marketingB.CultureC.MicrocultureD.Time povertyE.Subculture Sensory marketing
___ refers to the hundreds of millions of global consumers who now enjoy a level of purchasing power​ that’s sufficient to let them afford​ high-quality products offered by​ well-known multinational companies.A.Opinion leaderB.​Mass-classC.Social classD.Reference groupE.Status symbol mass-class
Many consumers are becoming very aware of the social and environmental consequences of their purchaseslong dashand making their decisions accordingly.​ ________ refers to the social movement directed toward protecting consumers from harmful business practices.A.SubcultureB.MicrocultureC.ConsumerismD.CultureE.Sensory marketing Consumerism
An opinion leader can best be described as​ ________.A.the overall rank of people in a societyB.the visible markers that provide a way for people to flaunt their membership in higher social classes​ (or at least to make others believe they are​ members)C.the hundreds of millions of global consumers who now enjoy a level of purchasing power​ that’s sufficient to let them afford​ high-quality products offered by​ well-known multinational companiesD.a person who influences​ others’ attitudes or behaviors because they believe that he or she possesses expertise about the productE.a set of people that a consumer wants to please or imitate a person who influences​ others’ attitudes or behaviors because they believe that he or she possesses expertise about the product
Goods that are produced and sold to help support the operations of other businesses are part of the​ _____.A.​business-to-business marketB.​single-sourcing marketC.customer reference programD.government marketE.buy class framework business-to-business market
When the demand for goods in a business is based on consumer demand for what is​ produced, the organization is operating based on​ _____.A.B2B demandB.derived demandC.geographic concentrationD.organizational marketsE.​limited-term relationships derived demand
In B2B​ markets, ________ demand means that it usually​ doesn’t matter if the price of a B2B product goes up or down–business customers still buy the same quantity.A.jointB.inelasticC.fluctuatingD.derivedE.organizational markets inelastic
Which of the following describes an organizational​ market?A.Purchases for individual or household consumptionB.Purchases frequently made on impulseC.Demand based on consumer needs and​ preferences, which is generally​ price-elastic, steady over​ time, and independent of demand for other productsD.Many individual or household customersE.Purchases made by someone other than the user of the product Purchases made by someone other than the user of the product
__ make up the largest single business market in the United States.A.ProducersB.ResellersC.Government marketsD.Organizational marketsE.​Not-for-profit markets Government markets
Which of the following is NOT considered typical of organizational​ markets?A.Purchasers often engage in lengthy decision processesB.Purchases made according to precise technical specifications based on product expertiseC.Purchases frequently involve high risk and high costD.Interdependencies between buyers and​ sellers; long-term relationshipsE.The ultimate user often makes the purchase The ultimate user often makes the purchase
Which buyclass framework includes those items a business purchases on a regular​ basis, such as office​ supplies?A.Procurement buyB.Customer reference programC.Modified rebuyD.Straight rebuyE.Product specification buy Straight rebuy
If a firm needs specialized product or frequent deliveries of​ products, what type of supplier relationship should be​ pursued?A.OffshoringB.ReciprocityC.Single sourcingD.Modified rebuyingE.Multiple sourcing Single sourcing
A​ ________ refers to the routine purchase of items that a B2B customer regularly needs. The buyer has purchased the same items many times before and routinely reorders them when supplies are​ low, often from the same suppliers. Reordering the items takes little timeA.modified rebuyB.straight rebuyC.buyclassD.buying centerE.​new-task buy straight rebuy
The​ ________ is the member of the buying center who makes the final choice. This person usually has the greatest power within the buying​ center; she often has power within the organization to authorize spending the​ company’s money.A.initiatorB.influencerC.gatekeeperD.deciderE.user decider
Target’s computer system was breached when hackers installed​ ________ software designed specifically to damage or disrupt computer systems.A.firewallB.reverse marketingC.malwareD.encryptionE.outsourcing malware
According to a recent study cited in the​ textbook, which of the following social media sites was one of the top three most likely to be used by B2B​ marketers?A.​Yahoo!B.LinkedInC.PinterestD.InstagramE.Google LinkedIn

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